Do you know how to make money on TikTok? If you want to make money on TikTok directly, you must be 18 or older, have more than 10,000 followers, and have had at least 100,000 views in the last 30 days. Then, you can use the app to apply to the TikTok Creator Fund.
But you have to be creative to make money on TikTok, just like when you paint a picture or try to figure out if your ex’s ex is in a relationship. There are official, app-funded ways to make money on the platform, but there are also many other ways to make money, even if you don’t have a lot of followers.
Many TikTok users have already made money through the app, just like social media creators who use other platforms. Even though TikTok may seem like a new frontier, the ways to make money on it are probably not that different from other ways.
Six Ways To How To Make Money On TikTok
1. Add a link to your site
The easiest way to make money with TikTok is to create a website and put a link to it in your bio. It’s up to you whether you send people affiliate links, a media kit, or a portfolio that shows off your skills.
2. Build relationships
Brands use Influencer marketing on TikTok in a way that is very similar to how they do it on Instagram or YouTube. Since TikTok is all about videos, brands look for real people with good video content and a considerable following who trust them. As a creator, you wish to choose brands that fit your content and that your audience will be interested in.
Start by making a few videos of your favorite products that aren’t sponsored. This shows brands what you bring to product promotions and how valuable you are.
3. Audio Sponsorships
Audio Sponsorships are when a musician pays a TikTok user to use music in one of their videos. The clip might not directly promote their harmony but show dance or video in the creator’s style with the song playing in the background.
TikTok started its $200 million Creator Fund in July 2020 to encourage users to share their voices on the platform. The company thinks that by 2023, the fund will have grown to $1 billion. Users must meet the following requirements to apply for the Creator Fund:
- At least 18 years old.
- Be a TikTok Pro user.
- Be from the US, UK, Germany, Spain, France, or Italy.
- Have at least 10,000 people following you on TikTok.
- Have at least 100,000 unique views of your video in the last 30 days before you apply.
- Follow the community rules and terms of service for TikTok.
TikTok pays based on actual views and engagement, so the more creative and exciting the content you post, the more you get paid.
You can run native ads on a user’s feed using the Creator Fund’s Advertising platform. Before you choose this option, find out if the platform is used by the people you want to sell to.
4. Use TikTok to sell things
If you have an Online Store, showing off your products on TikTok can bring in new customers and show off your brand’s personality. Try using catchy audio clips or following the latest TikTok trends while showing off your goods to draw people in. Some TikTok creators made money from their popularity after becoming well-known on the platform.
5. Offer what you can do
TikTok is no longer just for modern dances; it can also be used to market on social media. A lot of consultants use social media to Find New Clients.
Some very creative TikTok users get a lot of followers almost overnight, but they don’t know how to manage and profit from their sudden popularity. If you know how to make content strategies, work with brands, and optimize content, you could become a TikTok account manager to make money with those skills.
6. Build up your accounts and sell them
Many brands want to reach new people without spending the time and effort it takes to build a following from scratch. Most of the time, they’ll buy accounts from people who regularly post interesting, viral content in a specific niche.
To go this route, you should first choose a niche—the more specific the place, the better. Then you should make content that will get that community interested. Once you have a big enough following, you can start talking to brands or creators about buying your account.
How many views and followers do you need on TikTok to make money?
Up until December 2021, it was much harder to make money directly from TikTok. To make money from your account, you had to be 18 years old, have more than 10,000 followers, and have had at least 100,000 video views in the last 30 days.
On the other hand, payments depend on the number and quality of views, the level of interaction with the videos, and whether or not the content follows TikTok’s Community Guidelines and Terms of Service.
Many of these strategies can be used by businesses, but some can only be used if you make TikTok your business. For example, any brand can use TikTok ads to drive people to their online store, but if you want to make money through TikTok’s Creator Fund or by becoming a brand ambassador, you’ll need to spend more time on the app.
You either have a business that you use TikTok to promote, or you are the business that TikTok enables.
The key to making the most of TikTok is knowing what content the app likes best. Making your content native is a good rule of thumb: Make videos that look and feel like those on TikTok that can be watched and enjoyed without leaving the app.
Now, you have an idea of how to make money on TikTok. TikTok users want to stay on the platform even more than on other sites. Creators can still make a lot of money through paid partnerships, but we’ve found that influencers aren’t as successful when they try to drive traffic to landing pages or e-commerce sites as on other platforms.